Strategic Planning
Every campaign starts with the market, the moment and the audience that actually needs moving — not with a creator list.
Urbanlinks Consulting
A 360-degree approach to influencer marketing — engaging creators, celebrities and audiences across every touchpoint, from local launches to global campaigns.
What we do
Most of the briefs that reach us cross a border. A brand in Saudi Arabia booking Kuwaiti creators. A launch in Kuwait that needs Qatari faces. Talent in one market, an audience in another — on any platform, and not only in the Gulf. If you can name the market, we can book in it.
Any platform, any market. We shortlist against the brief, agree rates, handle the contracting and run the campaign through to delivery — wherever the creator sits and wherever the audience is.
Cross-border booking →Groups of micro creators brought to your venue, opening or activation to make content on the day. The tier people still read and still trust, working at volume rather than one name at a time.
Activations at scale →Send your product to the right creators and get real reviews back. We match the list to the product, brief them, handle delivery and collect the content with usage rights agreed up front.
Reviews & unboxing →Story
Urbanlinks Consulting has quickly become the go-to partner for a fantastic lineup of well-known brands. These brands have put their trust in us to create and share outstanding content, whether it’s for a local audience or on a global scale.
Our success is not just by chance. We’re dedicated to excellence and pay meticulous attention to every detail. This commitment has translated into a remarkable growth trajectory, with our revenue doubling year after year.
In short, we’re not your typical agency. We’re a dynamic and innovative organization that excels in delivering results — and we look forward to creating more success stories with our valued clients.
“We’re not your typical agency. We’re a dynamic and innovative organization that excels in delivering results.”
Dayana ZahedCo-founder & Head of PR
Approach
Urbanlinks Consulting adopts a 360-degree approach to influencer marketing, showcasing a distinctive ability to engage influencers across all touchpoints.
Every campaign starts with the market, the moment and the audience that actually needs moving — not with a creator list.
Creative decisions built on what performed, where it performed and why, so the next campaign starts ahead of the last one.
From regional creators to global names, matched to the brand rather than to a follower count.
Local launches and worldwide campaigns run out of one team, so the story holds together in every market it lands in.
Beauty, fragrance, fashion and automotive — categories where how a brand is presented matters as much as where.
Latest work
Beauty and fragrance, luxury fashion, automotive, retail and FMCG — from Dior, Kiehl’s and Swarovski to Ford, Marks & Spencer and Nescafé. These are the brands that trust us to create and share their content, locally and on a global scale.
Our team
The PR team that turns brand stories into coverage people actually read — led by co-founder Dayana Zahed.






Contact
Tell us the brand, the market and the moment — we’ll build the influencer strategy around it. Booking from outside Kuwait is what we do most, so say where the creators need to be and where the audience is.