Home Product seeding

Put your product in the right hands.

Send the product, get the review. We match the list to what you actually sell, brief the creators, handle delivery across borders and collect the content with rights cleared.

What it is

Your product, in the right hands.

Seeding is the quiet workhorse of influencer marketing. You send the product to creators who genuinely fit it, they use it, and they talk about it — unboxing, first impressions, a review after a fortnight. It costs less than a booked campaign and it produces the kind of content people actually trust, because it reads as a find rather than a placement.

Matched, not blasted

The list is built around who your product is for. Sending a hundred parcels to the wrong shelf is the most common way seeding budget disappears.

Briefed, not scripted

Creators get the story, the claims they can make and the things they can’t. What they say about it stays theirs.

Cleared for use

Usage rights are agreed before anything ships, so the content is yours to repost, boost and put behind paid.

How it works

Five steps, one contact.

  1. 01

    Match

    We shortlist creators whose audience actually overlaps with your buyer, by market and by category.

  2. 02

    Brief

    A written brief covering the product, the story, the claims, the tags and the timing.

  3. 03

    Deliver

    Parcels go out, tracked. Customs and cross-border logistics are handled where the creator is in another market.

  4. 04

    Publish

    Content goes live to an agreed window, so the wave lands together rather than trickling out.

  5. 05

    Collect

    Everything is gathered, checked against the brief and handed over with rights cleared.

Best for

Categories seeding works in.

Beauty & fragrance

Skincare, colour, haircare and scent — where a first impression on camera does the selling

FMCG & F&B

Food, drink and everyday products that people can genuinely try and re-buy

Fashion, tech & home

Anything with an unboxing, a fit or a set-up worth watching

Get started

Tell us the market and the brief.

Where the creators need to be, where the audience is, and what you want them to make. We’ll come back with a shortlist and a cost.