Matched, not blasted
The list is built around who your product is for. Sending a hundred parcels to the wrong shelf is the most common way seeding budget disappears.
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Send the product, get the review. We match the list to what you actually sell, brief the creators, handle delivery across borders and collect the content with rights cleared.
What it is
Seeding is the quiet workhorse of influencer marketing. You send the product to creators who genuinely fit it, they use it, and they talk about it — unboxing, first impressions, a review after a fortnight. It costs less than a booked campaign and it produces the kind of content people actually trust, because it reads as a find rather than a placement.
The list is built around who your product is for. Sending a hundred parcels to the wrong shelf is the most common way seeding budget disappears.
Creators get the story, the claims they can make and the things they can’t. What they say about it stays theirs.
Usage rights are agreed before anything ships, so the content is yours to repost, boost and put behind paid.
How it works
We shortlist creators whose audience actually overlaps with your buyer, by market and by category.
A written brief covering the product, the story, the claims, the tags and the timing.
Parcels go out, tracked. Customs and cross-border logistics are handled where the creator is in another market.
Content goes live to an agreed window, so the wave lands together rather than trickling out.
Everything is gathered, checked against the brief and handed over with rights cleared.
Best for
Get started
Where the creators need to be, where the audience is, and what you want them to make. We’ll come back with a shortlist and a cost.